Your Responsibilities
We're looking for a Retail Marketing Specialist France (m/f/d) to join us at the earliest possible starting date.
Key Responsibilities
Key Responsibilities
- Retail Campaigns & Activation
- Plan, localize, and implement retail marketing campaigns across European retail chains (e.g., FNAC/Darty/Boulanger/Amazon, etc.).
- Manage end-to-end campaign execution, from briefing and creative adaptation to implementation and performance tracking.
- POS Materials & Shopper Marketing
- Develop and coordinate production of POS materials, displays, and merchandising tools to ensure consistent brand identity and maximum shopper engagement.
- Audit in-store execution and ensure compliance with brand guidelines.
- Channel & Partner Collaboration
- Align with channel partners and distributors to co-create joint marketing plans.
- Support sales teams with retail presentations, sell-in tools, and activation proposals.
- Budget & ROI Management
- Manage allocated retail marketing budgets efficiently, ensuring cost-effective execution and maximizing ROI.
- Track performance metrics and provide actionable insights to improve future campaigns.
- Market Insights & Best Practices
- Monitor retail trends, shopper behavior, and competitor activities in the European market.
- Share best practices and drive continuous improvement across countries.